Branding projects
below are a few selected branding projects i’ve had the pleasure of designing!
Rainbeanies plushie campaign
brand keywords: dreamy, bouncy, colorful, accessible, kidcore, fun
han and i had a very open back and forth throughout this project. to the right are some late-stage logo and color palette iterations. below are a few selected brand guide snippets, plus my favorite campaign graphics!
rainbeanies is a line of plushies created and designed by han wilcock (otherwise known as hannimatior on social media). i was hired to create a full branding guide, as well as key campaign graphics.
the full campaign page can be viewed here.
a writeup of the final branding details, as posted on social media
candle alley is an independently run candle shop based in raleigh, NC. the client contracted me to design a small branding package, which included logo designs, brand colors, and typography that felt trendy, retro, and warm. it also included the design of a thank-you card to include in orders to customers.
LYCANTHROPY LOOPS
the logo, pictured above, was hand-drawn and then finalized/colored in adobe illustrator.
lycanthropy loops is a brand for a social media account focusing on crochet and fiber arts by the same name. the client asked for stark, eye-catching colors, and visuals in line with the brand name.
the final deliverables for this project included several logo iterations, logos with typography, and a brand palette with alternative color swatches.
