Graphic Design &
Branding projects
below are a few selected branding projects i’ve had the pleasure of designing!
Tiger’s Tooth 2025 Rebrand
tiger’s tooth is my own small business. in 2025, it entered its third year, and with it, i felt the need to refresh and rebrand. i thoughtfully designed this brand to capture my brand’s aesthetics and sensibilities, creating materials to be used in my professional website/storefront, as well as in other business materials, such as business cards, packaging, and more.
brand keywords: bright, funky, earthy, warm, organic
main logo/typography
tiger’s tooth is a brand i have poured much of myself into over the years. i wanted colors that felt earthy and grounded to match the personable vibe i have crafted, but i also made color choices that ultimately felt “like me”.
to further this effort, i chose a mix of geometric and organic shapes for my brand shape library, pulling from doodles i had personally hand drawn.
the typography is bold, trendy, and clean, while pulling from crunchy vintage influences for a casual, referrential feel.
Rainbeanies plushie campaign
brand keywords: dreamy, bouncy, colorful, accessible, kidcore, fun
han and i had a very open back and forth throughout this project. to the right are some late-stage logo and color palette iterations. below are a few selected brand guide snippets, plus my favorite campaign graphics!
rainbeanies is a line of plushies created and designed by han wilcock (otherwise known as hannimatior on social media). i was hired to create a full branding guide, as well as key campaign graphics.
the full campaign page can be viewed here.
a writeup of the final branding details, as posted on social media
candle alley is an independently run candle shop based in raleigh, NC. the client contracted me to design a small branding package, which included logo designs, brand colors, and typography that felt trendy, retro, and warm. it also included the design of a thank-you card to include in orders to customers.
brand keywords: warm, funky, timeless, playful, artisanal
LYCANTHROPY LOOPS
the logo, pictured above, was hand-drawn and then finalized/colored in adobe illustrator.
lycanthropy loops is a brand for a social media account focusing on crochet and fiber arts by the same name. the client asked for stark, eye-catching colors, and visuals in line with the brand name.
the final deliverables for this project included several logo iterations, logos with typography, and a brand palette with alternative color swatches.
